Introduction. This article deals with the issue of the presence of electronic media in the development of speech and communication of a small child. The discussion pays special attention to the role of the social environment while modeling a child’s first digital experiences. Among other things, the article refers to the assumptions of Albert Bandura’s social learning theory. The article also describes tips and practical measures worth taking to stimulate the child’s cognitive development and, as a result, speech and communication development. The benefits and threats to the child’s cognitive development resulting from the presence of electronic media in this process were also analyzed. Aim. The aim of the article was a theoretical analysis of the child’s speech and communication development in the context of the media’s presence in this process. Methods. The authors carry out a theoretical review based on the literature on the subject. Conclusions. A critical look at the presence of media in family life makes it possible to identify both the threats and benefits resulting from this factor in the development of the child’s speech and communication. Therefore, the role of parents and guardians becomes important as models who will moderate and indicate the ways and forms of media use by the child, adapting them to the child’s current stage of development.