Aim. This study explores the main messages on poverty and wealth communicated by the entertainment show Biedny dom-bogaty dom [Poor house – rich house] aired on the Polsat Café channel. The analytical framework for the study is provided by the pedagogical categories which delimit its scope: family home, family, child, education, qualifications and professional work. Methods. The data was collected through a search of secondary sources and examined using the discourse analysis method. The research sample encompassed five seasons comprising a total of 40 episodes. Results. The study identified the following threads of discourse in the respective categories: a) family home: in the case of the poor: “cramped, dirty, and shabby space”, and of the rich: “idyllic”, “comfort”, “luxury”; b) family and child of the poor: “difficult past”, “traditional family”, “love for the children”, of the rich: “the good of the child and decent life for the family”; c) education of the poor: “poor education and the striving to educate the children” and of the rich: “excellent education and striving to educate the children”; d) professional work of the poor: “unemployment and living on social benefits”, the rich: “making good in a short time and working hard to earn a decent living”. Conclusions. As a result, the broadcast, despite sensitizing the TV audience to the social inequalities persisting in Poland, fails to explain their underlying causes and mechanisms. Instead, it communicates a cliched image of poverty and wealth.