Aim. The aim of the research is to understand the dominant messages of women living in cities and villages presented in the program “Ladies and Peasants”. The subject of the research is the transmission of the television program. Methods and materials. The data collection method was source searching and the data analysis strategy was discourse analysis. Results and conclusion. The data collection method was searching secondary sources, and the data analysis strategy was discourse analysis. Results. The identity of a lady was defined by discourses such as nouveau riche, luxury, body imperfection, eternal youth, while a peasant woman’s identity was defined by discourses of neglect and poverty, an imperfect and inadequate body. The category of a peasant woman’s family home was dominated by discourses: neglect, sloppiness (dirt), poverty; and for ladies: luxury, fashionable architecture, impeccable cleanliness, space, solitude. In the presentation of family and family life in the discourses of a woman from the countryside, the figure of the Atlas woman (Strong Woman), living in a patriarchal family and a missionary mother, is visible. And ladies: gender equality, a woman conquered and seduced, a longing for motherhood. Professional work in the case of a peasant woman was portrayed as: a good farmer, a submissive wife; and we will give it as “light and pleasant”, “fulfilment of passions and dreams”. In the category of peasant women’s free time, the discourse of cultivating family and neighbourly ties, folk fun, and celebrating traditions was distinguished; and we will give a discourse on vanity and consumerism.