Introduction. The design thinking method, originating in the creative industry, and increasingly applied in management (Studzińska, 2017), is now finding its place in social sciences (Gołębiowska, Jóźwik, Kwiatkowski, Czerniak, & Kamiński, 2022) and education (Kwieciński, 2016). Aim. This study aims to demonstrate how design thinking can be applied to the process of forming the social role of a parent. The primary objective of the article is to demonstrate how this method can facilitate parents in implementing changes, addressing challenges, and fulfilling their parental responsibilities. Methods and materials. The article is based on a literature review of design thinking, particularly in the context of its methodology and potential applications. A literature analysis relating to parenting is conducted, focusing on perspectives that enable an understanding the numerous ways of fulfilling the parental role and its dynamic nature. The author suggests using the design thinking methodology for the parental role to be formed by parents in collaboration with experts, providing guidelines for each stage of the design process. Results and conclusion. The use of design thinking in designing the parental role can contribute to a deeper understanding of parents’ needs and offer adequate, purposeful, and effective solutions. Parents involved in this process may experience an increase in their sense of competence and empowerment in fulfilling their role. The usage of design thinking in the design of parenthood promotes its perception as a process subject to continuous creation and development (Bakiera, 2023; Wąsiński, 2018).