Introduction. The issue of motivation is still relevant and gain importance, especially in the context of education and the learning process. Human actions cannot exist without motivation – a state, disposition or factor that makes us choose, continue and complete the activities and tasks. The family environment is one of the most important places for young people, where we can easily fi nd conditions responsible for a high level of motivation to learn. Parents’ experiences in motivating their children to learn show us the important role of adults in the process of children education. Aim. The aim of the research was to describe, explain and interpret the ways of supporting students’ motivation in alternative model of education from the perspective of parents’ experiences. Method. Educational etnography. Results. Parents present a number of different ways to support motivation to learn by satisfy three psychological needs of competence, autonomy and relatedness. The respondents see a signifi cant role of support and qualitative relationship between children and adults in the child’s learning motivation. From the point of view of the respondents it is important to create conditions for the practical use of skill, and to appreciate the effort and child’s progress, use of formative assessment, offer educational challenges, and create a choice of tasks or activities. The methods presented by the parents are indications of supporting instrinsic motivation.