Aim. The pace of life, instant culture, sense of immediacy, cult of youth, employment instability, and technological advances determine our lifestyles, the internalisation of specific values, and social norms, creating a need for constant presence in holistically understood media (especially online). A world operating so dynamically often marginalises older people who demonstrate less skill in using modern devices. Trying to meet society’s demands, we strive to maintain our youth and attractive appearance for as long as possible, while simultaneously defining old age as a negative period of stagnation. Therefore, it is crucial to prepare each person for their own old age, sharing knowledge about the ageing process, its changes, and the need to modify social roles, so that each individual, upon reaching the “autumn of life,” can continue the process of self-fulfilment, the development of interests, and actively participate in social life. The phenomenon of an ageing society presents a challenge: providing each individual with optimal conditions for multifaceted development, active engagement, and participation in social life, while simultaneously utilising their individual potential and abilities for the benefit of the whole society. Methods and materials. The following paper was prepared based on a subject literature review, covering various scientific disciplines, particularly the social sciences. The literature focused on older adults, their activation, adaptation to the existence final stage, successful ageing, and opportunities related to old age. Results and conclusion. The analysis concludes that appropriate adaptation to old age is a crucial future competency, given the ongoing phenomenon of ageing population.