Introduction. Financial literacy is an important competence in the modern world. The article examines the American experience of using digital opportunities in the formation of financial and economic literacy in family education, due to the presence in the country of a large number of digital initiatives at both the public and private levels aimed at developing parents’ financial literacy. Aim. The aim of the research was to analyse the key aspects of financial and economic education within the family and to explore the experience of developing financial literacy in US families using digital technologies. Methods and materials. We used the following research methods: analysis, synthesis, logical generalisation to define the essence of the concept of financial literacy; comparative analysis of reports of international organisations on the development of financial literacy in family education; analytical review of Internet resources on the development of financial literacy; research work on American Internet resources that have been implemented and used to develop financial literacy in family education. Results. Based on the theoretical analysis, it is found that financial literacy should be an integral part of family education and a key priority of public policy, and the use of modern digital resources can greatly simplify this process for parents. The article examines the American experience of using digitalisation opportunities in the field of financial education, which encompasses digital interactive approaches, educational programs, and government initiatives aimed at improving financial literacy in the family.