Aim. At the turn of the 19th and 20th centuries, the ideas of “new upbringing” became popular throughout Europe. Its proponents argued for the need to provide children with appropriate living conditions, proper care, and use of educational methods that would ensure their comprehensive development. They also emphasized the great importance of developing the individual predispositions of each child. This study aims to illustrate the penetration of the concept of “new upbringing” into Galicia by popularizing innovative content in women’s press from the turn of the 19th and 20th centuries. By analyzing the content of articles published in women’s magazines published at that time in Galicia, an attempt was made to synthetically present the most important topics regarding the upbringing of children and young persons, consistent with the idea of “new upbringing”. The article can be a comparative material for the situation in other partitions. Methods and materials. Qualitative content analysis and literature review were used. The basic research source are articles published in selected women’s magazines published in Galicia at the turn of the 19th and 20th centuries. Magazines that have been published the longest (several years) are included. Conclusion. The Galician women’s press, at the turn of the 19th and 20th centuries, quite often addressed the issue of raising children. The published content included the concepts of “new upbringing”. The articles were most often in the form of advice and tips for mothers. The authors of the texts argued for the need to provide children with appropriate living and health conditions as well as comprehensive development. The importance of infant care was written about and advice was given on how to ensure the child’s harmonious development in all areas. Attention began to be paid to the individuality of the child. The content of texts published in women’s press testifies to the penetration of progressive pedagogical trends into Galicia.